Tuesday, May 22, 2012

Google Chrome could reach iOS

As for desktop browsers, after Internet Explorer, Google Chrome has earned a place in the second place, surpassing in popularity to other like Firefox or Safari. For devices with Android 4.0 or higher version is available beta of Chrome but according to Ben Schacter, analyst at Macquarie, the Google browser would come to IOS and even Apple may already be reviewing the application code for publication.
Schacter explains how Chrome for IOS could be a boon for both Google and Apple. Currently, Google pays Apple 50 to 60 percent of the revenue generated by searches through Safari. That is, for every million dollars generated by Google searches on IOS devices , Apple is left with 600 thousand, while only 400 000 go to Google. With Chrome supplanting Safari, total profits would be for Google.
For Apple, the advantage is that IOS does not allow third-party applications-such as Chrome, by default. So every time we click on a link in an email, for example, open a Safari window. Thus, further increasing the domain of about 99% by Safari browsers among IOS. Schacter says that we should expect the arrival of Google Chrome for IOS in the second quarter, that is, in the coming weeks, or up towards the end of the year-
Macquarie analyst explains how this behavior by Apple could trigger the "second browser war" if the Cupertino company mimics the fact that Microsoft put Internet Explorer as the default browser, attacking the then-dominant Netscape and which earned him a reprimand by the U.S. Government. The bottom line is if Chrome for IOS is a better browser than Safari, because Google has not been characterized by having large applications in IOS - but the possibility of a business for Google and Apple after arrival.

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